The Tams
ARLEN 1962
A-side: ‘Deep Inside Me’
Beach music staples in embryonic form.
It’s easy to see why Philadelphia indie imprint Arlen imprint plumped for ‘Deep Inside Me’ as the Tams first single. A relatable tale of told-you-so heartbreak it made the most of Joseph Pope’s resonant lead and the backing orchestra’s hooky descending string refrain. Joseph put in an even stronger turn on B-side ‘If You’re So Smart…’, a far from snarky look at the vicissitudes of romance that embellished his furrowed concerns with subtle woodwinds, banging Timpani and fulsome supporting harmonies (its sentiments are effectively the crux of the Smiths’ ‘I Know It’s Over’). But despite their charms, both sides passed under the radar. The Atlanta beach music group would crack the charts later that year with the open arm embrace of ‘Untie Me’ but had a hard time breaking Motown’s stranglehold, regularly swapping labels in pursuit of further success. The band who took their name from the Tam o’shanter hats they wore onstage would win again though, notably with ‘Be Young, Be Foolish, Be Happy’ and ‘Hey Girl Don’t Bother Me’, songs whose resolute cheeriness was hard to dim.